Marketing Mindset: Do You Have One?

Posted by Sharon Nicholas 

What is a Marketing Mindset? Marketing Mindset is: Having a marketing mindset means that building relationships with customers and business partners is at the heart of everything you do. From everyone you meet, to the way you engage with others, it's a skill which can be taught. A skill can be developed to build your relationships into solid contacts from friends and acquaintances to trusted contacts which become your own personal referral system because of your expertise in your field. Relationships are built on trust. To earn the trust of potential customers, you must focus on building your audience and your brand into a reliable and creditable business. Creditability in your customer’s eyes may be that they believe in your expertise, your talent and your knowledge of your subject matter, you personally represent your reputable brand and stand behind your products and services, and that you have demonstrated your capability when it comes to your industry. When you operate with a marketing mindset, you continually market your knowledge, your interest in your field. You naturally express your talent and communicate on how your expertise will benefit your customer and their business. If you effectively do this, the customer will be willing to take a risk and engage with you to learn how your product or services will help them solve their problems, needs and goals. The Marketing Mindset in practice is one to be mindful of when you're speaking with others to gauge your own comfort as you learn to put your own talents on display. I'm my blog I will use case studies from past clients to demonstrate how I've helped people overcome some of their issues on marketing and learning to market themselves. I've taught many celebrities, musicians, entertainers, businessmen and women to market themselves in a more engaging way . Some to the ways you can teach others about what you do is to state facts and statistics in your marketing messages that are relevant to your target audience. Create your own unique taglines, mission statements and selling statements that separate you from other service providers in your industry. Identify an under-served niche within your field and focus your marketing efforts towards that market. Write books, posts and articles demonstrating your expertise. Write whitepapers and articles and submit them to publications. Start giving talks, seminars, speeches, presentations and workshops to educate your market on the importance of your services. Work on developing deeper relationship with potential referral partners in related fields. Word of mouth advertising is very powerful. 


The Marketing Mindset in Action

1. Use quotes, customer comments, testimonials or case studies from past clients to demonstrate how you’ve helped people with your products or services.
2. Be clear in your message in every way you communicate. 
3. State the facts and statistics in your marketing messages that are relevant to your target audience focus on just your niche market.
4. Know your target client inside and out. Know their likes and dislikes. What makes them buy. 
5. Value all of your relationships. Online, offline, in writing etc.
6. Create your own unique mission statement, taglines, vision and selling statement that separates you from other service providers in your industry.
7. Be prepared at all times to engage you never know when you'll meet your ideal client.
8. Identify an under-served niche in your field and focus your marketing efforts towards that market.
9. Write whitepapers, posts, articles demonstrating your expertise and submit articles to publications.
10. Start giving and offering speeches, talks, conferences, presentations and workshops to educate your market on the importance of your services.
11. Take action steps with getting your online world inline with your clear message. Delete posts which don't fit your update message or business goals.
12. Work on developing deeper relationship with potential referral partners in related fields.
13. Word of mouth advertising is very powerful. Launch a word of mouth campaign by requesting that your current and past clients submit quotes, testimonials,  customer comments or an online review about their experience with you.

If you any need help with developing a marketing mindset, or any other marketing challenge, subscribe to my email newsletter. It’s filled with helpful hints, tips, and lessons.


Sharon Nicholas, Marketing Strategist and Coach, is a Business Consultant, Writer, Corporate American Marketing Strategist and Author. You can connect with Sharon on Facebook www.facebook.com/AuthorSharonNicholas/