Let’s Get Your Website Up or Freshen Yours. Let's Write it to Better Fit You and Your Business! Together, we’ll develop your brand identity, clarify your online voice and create copy (content) that connects with ideal customers and creates the relationships you want.
FOR NEW CLIENTS & ENTREPRENEURS - You want to create an online presence, but you’re not clear on a lot of things? As to how to reach your target audience or how to get your audience to opt in. For example, purchasing your services or maybe to even signup for your events. You may ask why they don't always reply to offerings?
There are strategies on how to go about defining who you are as a brand as well. There are strategies to define what your company does, so that it relates to your audience in clean, concise and interesting way. A way which will have your readers, followers and potential clients interested and ready to take the next steps by becoming your clients. We'll brainstorm on what makes you different than people in your industry.
We will discuss the desires of your ideal clients. How are your clients different? How can you tap into this difference? (this is key in knowing your clients) We can together develop an overall business message which reaches your ideal clients with great copy. On writing copy - or in the business we call it copy or copywriting it's basically publicity content. Even if you don’t know where to start with conveying a message which radiates well, I'm here to help. Even if you don't like writing or don't feel comfortable with asking for help. I'm the person who understands. (This is a "No Judgment Zone" of honestly and complete trust. We all have talents and writing is not often for everyone. That's my passion and not yours.)
FOR BUSINESSES WHICH HAVE BEEN IN BUSINESS FOR YEARS - You’ve been an industry leader for years, but you’re getting bored with your brand. Or there have been NEW changes to the industry and you feel the need to freshen your approach to the industry and your brand. You may feel like your business voice and your brand identity aren't inline with the current market. Or maybe your brand is not being accurately received by the public? Or your website it tired and older then it needs to be to stay current? Or you may need an face-lift or just a totally new fresh start? When you consider rewriting all of your business's copy to bring your brand current - for your home page, marketing materials, mailings and emails you PANIC. It's not only about freshening up a homepage, but services pages, marketing materials, emails, etc - they ALL need updating but your brand image needs some refreshing too, this makes you feel very overwhelmed. It may seem to be too much work, so it never will get done without some help.
How I Can Help
- BRAND CLARITY SESSION 2-3 hours with me (virtually or in person) to create your brand identity: -The written definition of who you are for your website and your about page. I take notes and sometimes we will record the whole conversation so you can replay it. So you can listen to what we discussed and what you decided you'd like to execute later. -We will define in detail who you are - What you do. How you do it. Why you’re different than the others in your industry. -What your unique fingerprint is in your industry. You will walk away with an better understanding of who you are, what you do, what it is you want to do and who your clients are. -We will write a mission statement together. We will define your brand which will act as the foundation for launching your brand the way you'd like to (not like everyone else in your industry)
This is for you if…
You have a million ideas running through your head
You have projects or ideas but never run with them or feel it's difficult to start
You feel paralyzed by lack of direction and can’t move forward
You just graduated from a new training program and feel a little lost with implementing the training in your business
You’re craving support from someone who knows the business inside and out
You have the desire but not the direction as to how to start
Investment: Two types of investments in your business copy and branding. Which both matter how the world perceives you.
A) ONE ON ONE CONSULTING - Everything you need to refresh your brand with a blueprint on how.
B) COPYWRITING PACKAGE - Everything you need to lay the written foundation for your brand and copy: (1) 3-hour brand clarity session with accompanying blueprint, (2) Full website copywriting for your Home, About, Services, etc. (3) Social media bios (Facebook, Instagram, Twitter, Pinterest, etc.) (4) Recommendations re: web designers and developers.
C) CUSTOM PACKAGES *PER REQUEST*
This is for you if …
You want to discover what makes you and your business unique
You have yet to find your ideal client or would like more clients
You want to understand and connect with your target audience on a deeper level
You feel overwhelmed by all of the moving pieces of branding and crave guidance
You want copy that sounds like you, not every other business
Copy auditing and refreshing of copy (content)
Social media copy (content)
Online marketing materials
Traditional mailer copy
Create your own unique website with customizable templates.